M. Demajo Group
A modern, visually engaging platform for Malta's largest business group, designed to showcase its portfolio and communicate its values across every sector it operates in.
The challenge
One website, many sectors.
M. Demajo Group needed a single website able to represent its full portfolio, spanning multiple sectors from automotive to hospitality, while still communicating one coherent brand and set of values across all of them.
A group with that many subsidiary brands under one roof risks either flattening everything into a generic corporate site that undersells each individual business, or fragmenting into disconnected pages that don't read as one company. Neither was an option for a group of M. Demajo's scale.
The approach
Haystack created a modern and visually engaging platform designed to showcase M. Demajo Group's portfolio and communicate its values and industry leadership through a user-friendly, responsive digital experience.
The approach balanced giving each sector enough room to represent itself properly with a consistent visual system tying every page back to the parent group, so the site reads as one coherent brand rather than a collection of loosely related pages.
The solution
The platform organises M. Demajo Group's sectors and subsidiary brands into a clear, navigable structure, with a consistent visual identity throughout so visitors always know they're on a M. Demajo Group site, whichever part of the business they land on.
The structure was built to grow with the group too, so adding a new sector or subsidiary brand down the line means extending the existing pattern rather than redesigning the site around it.
The results
M. Demajo Group now has a digital presence that reflects its scale as one of Malta's largest business groups, with a platform built to grow as the group's portfolio does.
The group now has a single site every sector can point to with confidence, rather than a patchwork of pages that each told a slightly different version of the brand.
Project Details
Client
M. Demajo Group
Industry
Corporate
Year
2025
What we built
Link
About this project.
A modern website that presents the portfolio of one of Malta's largest business groups, with every sector and subsidiary brand under one consistent identity.
Each sector has its own space within a shared visual system, so visitors always know they are on an M. Demajo Group site whichever business they land on.
UI/UX design, web development, hosting and ongoing maintenance.
Yes. Adding a new sector or brand extends the existing structure, so the group does not need to redesign the site as its portfolio grows.
Working with Haystack has been a major step forward for our business. Their innovative tools, excellent customer support and tangible results have exceeded our expectations, and we would highly recommend them to any company looking to elevate their brand.
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