The Story Behind Our Rebrand: Why We Became Haystack

Rebranding is an important choice for any business, and for us, shifting from Uwejja to Haystack was especially exciting. We launched Uwejja in early 2020 with the intention of making a difference in Malta’s digital scene, oblivious to the obstacles that would follow. Our journey started during the pandemic, which is a challenging period for any business, but especially for a company like ours. We persevered despite the difficulties because we believed we could offer something special and beneficial to businesses navigating a world that places a premium on digital.

 

Our Journey: From Uwejja to Haystack

March 2020 was a memorable time for us. The pandemic has just hit Malta, and we were about to kick off our new venture with Uwejja. Starting a business under those circumstances was anything but simple, yet we were determined to make it work. Shortly after we launched, we welcomed our very first client, which motivated us to dig in and explore more. Uwejja’s goal has always been to assist businesses in navigating the online landscape, and it quickly became clear to us that our efforts were truly making a positive impact.

As we moved forward, what began as a small operation evolved into something larger than we first envisioned. With each new project, we saw fresh opportunities to do more, to expand our team, and to refine our services. This led us to the next chapter, a new identity that would better reflect our focus on digital solutions, web development, and technology-driven growth. And so, Haystack was born.

 

Building the Foundations for Growth

Throughout this journey, every milestone has brought us closer to a clearer understanding of what we wanted to accomplish. Moving into our first office in Valletta really helped us connect with Malta’s business community.

As our team grew in size, we infused our work with fresh ideas and skills. With more clients and exciting new projects, we saw the opportunity to relocate to Avenue 77 in Mriehel. This new office offers a vibrant space that aligns with our goals, helping us serve our clients even better and continue to grow in the right direction.

 

Why Haystack?

As we’ve grown, our vision has evolved too. Our new name, Haystack, highlights our commitment to delivering modern digital solutions designed for today’s tech-savvy consumers. With this fresh identity, we’re emphasising our expertise in web development, design, and innovative tools like HubSpot and Clio. Haystack is not just a reflection of who we are now; it also points to where we’re headed—focused on creating impactful digital solutions that drive business success online.

Uwejja set the foundation, but Haystack represents our evolution. Our rebrand captures where we’ve been, how we’ve evolved, and what we’re aiming for in the future. It highlights our dedication to providing the expertise, attention, and support our clients need to succeed in today’s digital landscape.

 

Thank You for Being Part of Our Journey

To everyone who has supported us from Uwejja to Haystack, thank you. Your encouragement, whether as clients, partners, or team members, has been invaluable. With this rebrand, we’re excited to take everything Uwejja built and amplify it, bringing fresh ideas and new services to our clients.

Stay tuned as we continue this journey with Haystack, and thank you for being part of this exciting transition.

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