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About Haystack – A Software Company Based in Malta

Haystack helps businesses grow through practical, scalable digital solutions. What began as a small team focused on website design and development has evolved into a strategic technology partner for startups, established companies, and institutions in Malta and around the world.

Today, we go far beyond building websites — we engineer full-scale digital platforms, develop investor-ready prototypes, build intelligent AI solutions, and deploy enterprise-grade cloud infrastructure to solve real-world problems. Every solution we deliver is guided by strategy, usability, and measurable impact.

What We Do at Haystack

We provide a comprehensive suite of digital services tailored to each client’s unique goals. Whether you’re a startup bringing your MVP to life, a company preparing to pitch to investors, or an organisation ready to scale with robust digital infrastructure, Haystack supports you at every stage of the journey.

MVP Development & Prototyping

For early-stage brands, we provide structured support to translate ideas into tangible products. Our team works with you to define your core value proposition, develop clickable prototypes and MVPs that impress investors, and then scale them into fully-fledged production systems. From concept validation to launch, we build with growth in mind.

Website & E‑Commerce Development

We design and develop high‑performing websites and e‑commerce platforms that are fast, secure, and optimised for conversions. Our team leverages leading technologies like Shopify for powerful online stores, WordPress for flexible content-driven sites, and HubSpot CMS for marketing-integrated platforms. For businesses with unique requirements, we also create custom web solutions using modern frameworks, ensuring long-term scalability.

Business Automation

We help organisations automate repetitive tasks and streamline complex workflows to improve efficiency and reduce costs. From internal approvals and lead management systems to staff onboarding and CRM integrations, our automation solutions allow teams to focus on what really matters — innovation and growth.

AI-Powered Solutions

Haystack develops AI-driven solutions that enhance decision-making, user experience, and business intelligence. From intelligent chatbots and predictive dashboards to recommendation engines and content generation, we embed AI seamlessly into existing workflows. With growing access to GPU-powered infrastructure and serverless inference platforms, we deliver modern AI capabilities that are secure, scalable, and ready for real-world impact.

Hosting, Cloud Infrastructure & Maintenance

As an official DigitalOcean Partner, Haystack provides access to globally distributed, high-performance infrastructure. We offer secure hosting and maintenance services to ensure your platforms stay fast, reliable, and always online. Our plans cover backups, updates, security, and continuous improvements — supporting everything from marketing sites to mission-critical cloud systems.

Why Choose Haystack?

Businesses trust Haystack because we focus on what works — smart, scalable software that’s easy to use and delivers tangible value. Our approach is consultative, combining strategic insight with technical execution. We take the time to understand your business, define your challenges, and deliver digital solutions that are genuinely built around your goals.

Our clients rely on us not only for development but for long-term growth partnerships. We don’t just write code — we build systems that move businesses forward, whether through a new digital product, optimised online presence, or integrated automation.

Our Process: From Discovery to Deployment

Every project begins with a conversation. We explore your vision, define the problem, and identify where technology can make the greatest impact. Our process includes discovery workshops, user-focused prototyping, agile development, and seamless deployment. After launch, we continue to support, scale, and evolve your solution alongside your business.